All Posts

Let’s be honest, hitting "send" on a customer survey can bring on a tiny bit of dread. Opening the door to direct feedback feels vulnerable. What if they reveal a massive flaw? What if they aren't entirely happy? It is completely natural to feel a bit hesitant, but here is the truth, silence is much more dangerous to your business than feedback. As a strategy-led freelance marketing lead based in Cheshire, I talk to so many growing brands who are completely guessing what thei